eCommerce for the preeminent manufacturer of boxing equipment.

The new website design implemented ecommerce best practices and acknowledged Everlast's extraordinary brand heritage while carrying its unique presence into the future.

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Bold colors and flat design were used to express the individual spirit that drives uniqueness and greatness within each of us.

Everlast is the world’s leading manufacturer of boxing equipment, and the preeminent brand in boxing since 1910. The brand is a necessary part of the lives of countless champions, and is built on heritage of strength, dedication and authenticity.

As a brand with a strong grasp of who they are and what they stand for, my challenge was to create a flagship ecommerce experience: one that helps them express themselves on-brand way while implementing proven UX tactics.

I implemented mobile-specific navigation, simplified filtering, and replaced carousel clicks with flat design. This mobile-first approach delivered a shopping experience that resulted in a 9% increase in conversion rates.

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Strategy, Creative Direction, Design, UX

May 2018

Everlast aspires to be the premier boxing and fitness brand in the world. The brand’s equity and rich heritage fueled the website’s creative direction to help meet this aspiration.