Everlast is the world’s leading manufacturer of boxing equipment, and the preeminent brand in boxing since 1910. The brand is a necessary part of the lives of countless champions, and is built on heritage of strength, dedication and authenticity.
As a brand with a strong grasp of who they are and what they stand for, my challenge was to create a flagship ecommerce experience: one that helps them express themselves on-brand way while implementing proven UX tactics.
I implemented mobile-specific navigation, simplified filtering, and replaced carousel clicks with flat design. This mobile-first approach delivered a shopping experience that resulted in a 9% increase in conversion rates.
View project portfolio
Strategy, Creative Direction, Design, UX