Print Campaign

Print campaign that celebrated environment-friendly technology.

We collaborated with acclaimed photographer and environmentalist Yann Arthus-Bertrand to use spectacular portraits from 30,000 feet above Earth to portray our planet in a whole new perspective.

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Earth’s horizon served as a backdrop for the headlines, which were set in a geometric sans-serif font that conveys a sense of trust.

Boeing is the world-renowned leading manufacturer of airplanes. What’s less well known is that Boeing is also a leader in environmentally-progressive technology. Our advertising campaign helped close this perception gap.

These three print ads, part of the “Horizon” campaign, told the stories of how and why Boeing is dedicated to environmentally-friendly research and sustainable biofuels.

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Jan 2008

Boeing’s print campaign celebrated the power of human imagination and technical achievements.