BlackBerry

Website

Intelligent and intuitive.

BlackBerry was releasing their most advanced smartphone to date: the Q10. Our challenge was to create a website that made visitors feel like they were holding this smartphone in the palm of their hands.

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We used a combination of video and 3D animation, along with interactive content to help users explore the smartphone.


The smartphone industry is led by Apple and Samsung, and then comes everyone else. BlackBerry set out to make its breakthrough in this category by capturing 10% of sales with a smarter smartphone, the Q10.

In order to fully convey the innovative Q10 experience online, we used a combination of video and 3D animation, along with interactive content to help users explore the smartphone. 360-degree views and live camera demos showcased BlackBerry’s new Shift technology.

The “Features” hub of the website provided more serious consumers with a detailed view and description of phone capabilities. Users were able to see the full spectrum of offerings and further explore those that interested them.

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Roles
Creative Direction, UX

Date
Feb 2013

Users were able to see the full spectrum of offerings and further explore those that interested them.