The smartphone industry is led by Apple and Samsung, and then comes everyone else. BlackBerry set out to make its breakthrough in this category by capturing 10% of sales with a smarter smartphone, the Q10.
In order to fully convey the innovative Q10 experience online, we used a combination of video and 3D animation, along with interactive content to help users explore the smartphone. 360-degree views and live camera demos showcased BlackBerry’s new Shift technology.
The “Features” hub of the website provided more serious consumers with a detailed view and description of phone capabilities. Users were able to see the full spectrum of offerings and further explore those that interested them.
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Creative Direction, UX