As a veteran creative leader, I enjoy blending the science of marketing with the art of design. By focusing on strategy, research and user experience, I create stuff that gets results.

Earned my design chops as a video game production artist back when Duke Nukem was “ripping ’em a new one.” I love games and solving puzzles. That’s the way I view my job: it’s a chance to roll up my sleeves and solve problems in the most persuasive manner possible.

In 2014, I shifted my attention to ecommerce user experience. Since then, I’ve been leading design teams to greatness. And with that has come growth. Revenue growth. Business growth. People growth.

When I’m not working, I love spending time with my better-half Karisa and two young children. I grew up in the sticks of Georgia and recently decided to learn how to make authentic chili. No beans in sight.


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My skills span a wide range of business/creative department operations: P&L responsibility, strategy, design, UX, creative direction, user research, A/B testing, development oversight, analytics, project management and staffing.

I use a creative process that is 100% based on UX research, A/B testing and analytics. Running tests and measuring real-world use is humbling, and analyzing this data has taught me that opinions do not help produce significant ROI.