Our goal was to ensure both consistent and flexible communication throughout all digital channels. The 121-page guide we developed is comprehensive and clear, and explains exactly how to use and create Verizon assets…even those pesky 3D reflections.
Verizon was born in 2000 when Bell Atlantic and GTE merged. In 2014, Verizon became the world’s largest wireless communications service provider. As the industry leader with a gigantic online presence, Verizon needed an extensive set of digital brand guidelines for the many diverse aspects of the company’s brand.
These guidelines establish rules for creating an online presence that is both identifiably unique and unified. This encompasses everything from the application of logos, typefaces, colors, and imagery, to the basic design processes needed to create and distribute Verizon’s assets.