This website was designed on a responsive framework that adjusts based on device type. It also adapts to a global market with module localization based on the language, content, and product needs of whatever region the site is accessed from.
Founded in 1997, Trina Solar is now at the forefront of an industry that dates back to the mid-1800s. The innovative nature of the company required a strong brand platform and digital home.
We worked closely with Trina Solar’s management team to solidify their position in the industry and emphasize business elements that set them apart from their competition. The result? “Smart Energy” – a brand platform that aims to bring solar energy into the limelight and inspire a whole new generation of dreamers and innovators. The platform communicates Trina Solar’s value to both its consumer base and the solar energy industry.
Strategy, UX, Creative Direction