We partnered with So So Happy, an Entertainment One apparel and entertainment brand, to rethink their online channels, position them as a leading entertainment brand, and transition their website to a digital destination that is ecommerce-led and culture-driven.
Before we began working with So So Happy, the brand was scattered across four different websites and platforms. Our goal was to merge these sites into a single Shopify platform, increase character-based entertainment, and lift conversion rates. To achieve this, I approached the project with user-centric and mobile-first ideas in mind, which guided us in creating the ideal digital destination for So So Happy’s youthful audience.
I was involved during the complete lifecycle of this project. I created pitch-winning designs (shown above), then served as and oversaw account, strategy, UX, creative direction, development, A/B testing, usability testing, optimization, project management, and our P&L.
The results? Conversion rates for So So Happy rose from 0.5% to 2.7%, dwell times increased 200%, internal net profits soared from 20% to 48%, and incremental revenue was secured in the form of retainers and additional assignments..
P&L, Strategy, UX, Design, Creative Direction, Development Oversight, A/B Testing, Usability Testing, Optimization, Project Management