I was brought in to extend the My/Mo brand and redesign their website. Together, we realized My/Mo’s brand ambitions of being a playful snack that’s perfect anytime.
The website’s design was unique based on the time of day, and allowed My/Mo’s imaginative flavors to shine. With flavors such as Sweet Mango and Ripe Strawberry, my approach let the graphics do the talking. Layered design and a vibrant color-scheme resulted in visuals that popped of the page.
On the website, visitors can discover incredible flavors, view promotions, and even look inside a mochi ice cream ball!
Strategy, UX, Copy, Design, Creative Direction