Logos are starting points.

A logo's meaning and form are derived from a company’s brand, product, consumer, and more. Below is a sampling of starting points that I’ve created.


When I began designing logos, almost 20 years ago, I read somewhere that “a good logo can be drawn in the sand with your finger.” This proverb of simplicity still guides me today.

Logos shown above:

Chicago Creative Club: advertising awards (upper-left)  /  USAA: MLB inspired (upper-right)
Machete: ecommerce incubator (middle-left)  /  Pabrai: investment funds (middle-right)
FSIG: military food services (bottom-left)  /  Laura B. Folkes: holistic health coach (bottom-right)


2000 to 2016


Strategy, Design, Creative Direction