A logo's meaning and form are derived from a company’s brand, product, consumer, and more. Below is a sampling of starting points that I’ve created.
When I began designing logos, almost 20 years ago, I read somewhere that “a good logo can be drawn in the sand with your finger.” This proverb of simplicity still guides me today.
Logos shown above:
Chicago Creative Club: advertising awards (upper-left)  /  USAA: MLB inspired (upper-right)
Machete: ecommerce incubator (middle-left)  /  Pabrai: investment funds (middle-right)
FSIG: military food services (bottom-left)  /  Laura B. Folkes: holistic health coach (bottom-right)
2000 to 2016
Strategy, Design, Creative Direction