Helping Everlast eat lightning and crush ecommerce.

This website redesign transformed their customer experience through a new bold, global ecommerce platform grounded in a framework that’s flexible across boxing, MMA, and fitness products.


The preeminent brand in boxing since 1910, Everlast is the world’s leading manufacturer of boxing equipment. The brand is a necessary part of the lives of countless champions, and is built on heritage of strength, dedication, and authenticity.

As a brand with a strong grasp of who they are and what they stand for, my challenge was to create a flagship ecommerce experience: one that helps them express themselves in the right way while implementing proven UX tactics.

The entire site is designed responsively with adaptations to the user journey across mobile, tablet, and desktop devices. My goal was to provide the optimum browsing experience while maintaining the primary features regardless of form factor. I implemented mobile-specific navigation, simplified the filtering system, and replaced carousel clicks with flat design. With this mobile-first approach, I was able to deliver a knock-out shopping experience that resulted in 29% lower bounce rates and a 5% increase in transactions.


May 2018


Strategy, UX, Copy, Design, Creative Direction