Reshaping the environmental policies of aerospace, forever.

Boeing is the world-renowned leading manufacturer of commercial airplanes. What’s less well known is that Boeing is also a leader in environmentally progressive technology. Our advertising campaign helped close this perception gap.







Boeing

Boeing’s campaign celebrates the power of human imagination and achievements in environment-friendly technology. We collaborated with acclaimed photographer and environmentalist Yann Arthus-Bertrand to use spectacular portraits from 30,000 feet above Earth to portray our planet in a whole new perspective.

“Power to Soar,” “Skies We Travel,” and “Unexpected Places” are three ads in the “Horizon” campaign that appeared in political and trade publications.

Date

January 2008

Responsibilities

Design, Creative Direction