Boeing is the world-renowned leading manufacturer of commercial airplanes. What’s less well known is that Boeing is also a leader in environmentally progressive technology. Our advertising campaign helped close this perception gap.
Boeing’s campaign celebrates the power of human imagination and achievements in environment-friendly technology. We collaborated with acclaimed photographer and environmentalist Yann Arthus-Bertrand to use spectacular portraits from 30,000 feet above Earth to portray our planet in a whole new perspective.
“Power to Soar,” “Skies We Travel,” and “Unexpected Places” are three ads in the “Horizon” campaign that appeared in political and trade publications.
Design, Creative Direction